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Group Buy/Lease for Dealers

The City of Tacoma's Electric Vehicle Group Purchase Program pre-negotiates pricing with dealerships to support discounts on electric vehicles. This program benefits local Tacoma dealerships by increasing sales and leases of electric vehicles over a focused period of time.

 

The program is intended to launch on September 15, 2018 during National Drive Electric Week, and will last until the end of November or until supplies run out.

 

Benefits of Participating

By participating in the EV Group Purchase Program, dealerships are expected to see a significant increase in sales and leases of electric vehicles. During the City of Boulder's program, dealerships sold over four times more Nissan Leafs per month than normal (62 sales per month versus 13). Drive Electric Northern Colorado sold more than six times more Nissan Leafs than during an average month (26 sales per month versus 4).

 

Who Cars Offered Cars Sold
Boulder County Nissan Leaf 248
Drive Electric Northern Colorado (DENC) Nissan Leaf, BMW 13 119
University of Utah BMW 13, Nissan Leaf, Ford Focus EV, Fusion Energi, C-Max Energi 75
Wisconsin Clean Cities Nissan Leaf 58
Drive Electric Minnesota Nissan Leaf 41
City of Palo Alto Utilities Nissan Leaf, Toyota Mirai 20
Drive Green Mass Energy Chevy Volt, Bolt, Nissan Leaf, Kia Optima Hybrid, BMW 13, BMW 330e, x5, 740e, Chrysler Pacifica Hybrid, Prius Prime 100+ EVs, Continuous Program

 

Through this group buy program, the City of Tacoma and Tacoma Public Utilities can help you educate your customers on EVs. Studies show that consumers trust their local utility for highly reliable EV information. Trust levels tend to be lower when the information comes from other groups, such as environmental organizations, auto manufactures, and car dealers. 

 

Participating dealerships will receive marketing support for their EV models. The City and Tacoma Public Utilities will promote the group buy program at events such as farmers markets, EV 101 workshops, and Ride & Drive events. Additional promotion will happen through social media, newsletters, press releases, utility bill inserts, and the City of Tacoma website.

 

Dealership Responsibilities

  • Offer discount on EV purchases and leases
  • Communicate EV sales bi-weekly to the City
  • Optional: Attend FREE EV Ride & Drive events to promote your EV models (July 21 and September 15) and one of the EV 101 workshops

City of Tacoma Responsibilities

  • Administer the sign-up process
  • Serve as the point of contact for customer inquiries about the program
  • Maintain social media presence before and throughout the program
  • Provide EV educational materials at workshops and on the website
  • Provide up to date information on the City and TPU websites
  • Send out utility bill inserts with program details
  • Coordinate public EV Ride & Drive events
  • Include program details in a quarterly newsletter
  • Promote the program at community events
  • Promote the program through press releases

For more information, email us at electricvehicles@cityoftacoma.org

Dealership Discount Example